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Uses the bit.ly/chromium-build-naming naming scheme.

Bug: 867725
Change-Id: Id1d903c2a0d108c447a42919f3bfc72a917a4d18
Reviewed-on: https://chromium-review.googlesource.com/1153616Reviewed-by: Dirk Pranke <dpranke@chromium.org>
Commit-Queue: Stephen Martinis <martiniss@chromium.org>
Cr-Commit-Position: refs/heads/master@{#578829}