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use 'branding_path_component' to simplify branding in chrome main directory (and crash service) - part 2

Also in context of this review crash service is also using 'branding_path_component'

Please take look at
https://codereview.chromium.org/1090213002/patch/40001/50001
for details

BUG=

Review URL: https://codereview.chromium.org/1114453002

Cr-Commit-Position: refs/heads/master@{#327388}